Information is key to making great decisions. We've collected some helpful information to make your job easier. In addition to M.O. Partners-specific material, we've also included what we think are some of the best industry articles on marketing operations, as well as links to our strategic partners' websites.

M.O. Partners Resources

Marketing Operations

Accelerating the Sales Process

Building a Lasting Marketing Infrastructure

Foster Customer Delight

Winning Stakeholder Buy-in

Demonstrating Measurable ROI

M.O. Partners Resources

Marketing Operations

Marketing Operations: Solving Marketing's Seven Deadly Sins by Gary Katz

Do You Know the Voice of Your Customer? by Mike Gospe

"Integrating Organizational Effectiveness, Learning, and Change Management Insight into Public Relations and Communication Management" by Gary Katz

Marketing Ops Elevates Communications and PR Pros - SV-PRSA eNews

Marketing Operations: Solving Marketing's Seven Deadly Sins - MarketingProfs.com

Interview with Denise Peck: Current Trends in Marketing Operations - Women in Consulting

Gartner Analyst View: Top-10 Marketing Processes for the 21st Century - CMO Magazine

Tech Marketing Investment Projected to Increase by 6.4% in 2005, the Fastest Rate Increase in 4 years, According to IDC - IDC Press Release

Meet the New Boss: You may not have heard of a marketing operations director but you may soon have to answer to one - BtoB Online

Accelerating the Sales Process

Building a Lasting Marketing Infrastructure

Do You Need a Knowledge Base? - Marketing NPV.com

A Primer On Marketing Operations Management Software - MarketingProfs.com

Fostering Customer Delight
Winning Stakeholder Buy-In

Demonstrating Measurable ROI

Designing and Implementing Your Communications Dashboard: Lessons Learned - InstituteForPR.com

Measures and Metrics: The Marketing Performance Management Audit - CMO Council (registration required)