Boost Your Prospect Conversion Rate with Proven Lead-Generation and Lead-Maturation Services and Solutions

Lead generation is essential to demonstrating ROI, yet the programs to generate the leads can be a real drain on the marketing budget. CommPros Group's Demand Driver(SM) Service can help you generate and manage leads through a combination of lead-generation and lead-maturation services and solutions.

Lead Generation – Whether lead generation is a new initiative in your organization, a legacy program in need of a major overhaul, or a working system that could use a tune up, CommPros can help. Our team of senior writers, designers and project managers will craft lead-generation programs that complement your strategic and tactical marketing efforts, including:

• Email opt-in marketing
• Webinars
• Seminars
• White paper and content-based sponsorships
• Advertising
• Google Adwords and Overture campaigns
• Tradeshows/Events
• Telemarketing campaigns
• Direct marketing
• Co-op campaigns
• Channel partner recruitment

No matter what combination of lead generation initiatives works best in your organization, our marketing operations approach to lead generation will help make your programs more measurable, profitable and sustainable.

Lead Maturation – Many demand-generation programs generate leads that your sales team can't close because prospects aren't ready to buy now, no matter how sweet the deal. To tackle this issue, M.O. Partners offers SVSalesPower, a lead-maturation solution that combines software and a series of communications customized to your prospects that are proven to convert "no" to "yes." In fact, our technology customers report a 30 percent increase in sales from their lead-generation programs after using this valuable service.

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